- February 10, 2020
The Challenge
Asteroid Day is an annual and global awareness-building initiative made possible by many partners, including the B612 Foundation. The original websites of the B612 Foundation and Asteroid Day grew organically but chaotically as there was no previous system in place for organizing the extensive internal and external content that was contributed by the initiative’s collaborators. Content was unorganized, redundant and difficult to manage and the sites also needed a UX strategy. There was no specific or clear user journey for the various types of users, including event organizers, event participants, and media representatives making it difficult for users to find the information they sought such as a calendar of events or media kits. A lack of consistency between multiple internal brands and sites further muddied the site’s clarity and usability. B612, a lead sponsor of Asteroid Day, recognized that expert help would be needed for a complete overhaul of content, branding, and UX to elevate the influence of Asteroid Day’s mission.
The Solution
Code Engine Studio’s Team brought order and efficiency to Asteroid Day’s and the B612 Foundation’s websites by developing a standardized categorization system that allows the numerous members of the teams to efficiently collaborate on developing and managing their content.We did this by leveraging the client’s existing tools and optimizing them for all parties. By consulting with the project’s brand owners to understand their commonalities and differences, we were able to deliver a design that harmoniously represented all parties. We also developed an automated tool for collaborators to easily edit, publish and calendarize events. To provide the Asteroid Day and B612 Foundation’s teams with website user behavior and engagement feedback and to benchmark toward future goals, we rebuilt analytics from six disjointed sub-sites into a single clear representation of user activity.
The Results
Our intuitive interface design for the B12 Foundation and Asteroid Day’s websites takes visitors on a smooth journey that facilitates user experiences and interactions among international organizers and other users through their online registrations and reporting. More than 2,000 resources including articles, press releases, videos and podcasts that were previously hosted on six different sites and databases are now housed in a single structured resource library. The new sustainable content management system makes it easy for the team to collaborate, and they’ve been alleviated from the extensive time and effort their original site required for aggregating and publishing organizers’ event information. And thanks to the new consistency between the two brands’ websites, their respective brand recognition has been boosted.
[thb_iconbox type=”top type3″ alignment=”text-left” heading=”About the customerAsteroid Day” description=”Dedicated to planetary science and raising awareness of the need to defend the Earth from asteroids and near-Earth object (NEO) impacts, Asteroid Day and its key partner, the B612 Foundation, are led by scientists from top research institutions, former NASA astronauts and engineers and passionate experts from space and tech industries.” icon_image=”1241″ icon_image_width=”275″ description_font_size=”16px”][thb_iconbox type=”left type2″ icon=”basic_accelerator.svg” heading=”Technology” description=”PHP, WordPress, Google Tag Manager, Google Adwords, Amazon Web Services” description_font_size=”16px”][thb_iconbox type=”top type4″ alignment=”text-left” heading=”Measuring the impact” description=”
- Over 2,000 resources including articles, press releases, videos and podcasts were migrated from six different sites and databases into a single structured resource library.
- Improved brand recognition and consistency across the entire brand family of three primary sites.
- Rebuilt analytics from six disjointed sub-sites into a single clear representation of user activity.” thb_border_color=”#f15927″ description_font_size=”16px”]
[thb_flipbox back_text_color=”light” icon_image=”680″ front_content=”
Client Testimonial
Danica Remy, President & Co-Founder
” bg_gradient1=”#fdfffc” bg_gradient2=”#848c8e” bg_gradient3=”#273043″ bg_gradient4=”#848c8e” icon_image_width=”250″ back_content=”
We would not have the global reach we have today without the Code Engine’s team’s breadth of experience and skills.
CES has supported us through setting up information architecture, modernizing older WordPress sites, managing AdWords campaigns, integrating visitor data into Mailchimp, managing traffic surges during peak times, and so much more. Code Engine Studio is our key digital partner in our mission to educate the public about asteroids.
“]
[thb_fancybox style=”fancy-style3″ icon=”basic_question.svg” thb_text_alignment=”thb-center” thb_text_color=”fancy-light” link=”url:http%3A%2F%2Fdev.codeenginestudio.com%2Fcontact%2F|title:Contact%20Code%20Engine%20Studio||”]
